Novopay Retailer

Novopay Retailer puts a full suite of banking and financial services in the hands of local shop owners, enabling them to serve customers and earn additional income. The app lets retailers process Aadhaar ATM (AePS) withdrawals, MicroATM and Aadhar Pay transactions, FASTag and insurance recharges, cash collection, mobile and DTH recharges, bill payments and domestic money transfers. Merchants can accept cash, complete IMPS/NEFT transfers, sell digital gold and offer other consumer services — all from a single interface. Retailers who want to expand offerings and generate commissions should consider installing Novopay Retailer to streamline transactions and boost footfall.

Key Features

⭐ Novopay Retailer supports Aadhaar ATM (AePS) cash withdrawals so customers can access bank funds using Aadhaar and fingerprint authentication.

⭐ MicroATM functionality lets retailers process card-based withdrawals and use the device as an mPOS for payments.

⭐ Domestic Money Transfer via IMPS and NEFT enables instant bank-to-bank transfers directly from the app.

⭐ Extensive payments and recharges: mobile, DTH, electricity, gas, water, FASTag and insurance collections through a single interface.

⭐ Cash management and partner integrations allow retailers to act as collection points and offer digital gold purchases.

Advantages

✅ Opportunity to earn commissions — Novopay claims retailers can generate significant monthly income through transactions and services.

✅ Consolidates many services in one app, reducing the need for multiple systems and increasing customer convenience.

✅ Secure, bank-backed transaction methods including AePS, IMPS and NEFT for reliable settlements.

✅ Established platform with dedicated customer support and a track record since 2014 to help onboard and assist retailers.

Disadvantages

❎ Some features require additional hardware or biometric authentication, such as MicroATM devices and Aadhaar fingerprint readers.

❎ The app depends on consistent internet connectivity and partner permissions, which can affect transaction speed or availability.

❎ Commission levels and earnings depend on transaction volume and partner-specific rates, so income can vary by location and business.

Development Team

Novopay is built as a platform to enable retailers to act as Business Correspondents for banks, offering an array of financial services through the Novopay Retailer app; the company has been operating since 2014 and focuses on B2B2C distribution to expand financial access.

Market Performance

The platform reports a large retail network, with trust from over 3 lakh retailers and presence across more than 25 states, reflecting wide adoption among local merchants and service points.